For over 30 years, one dog has been helping us take a bite out of crime. Debuting in 1980, his name is McGruff the Crime Dog.
Created by John Young of the Saatchi & Saatchi Advertising Agency for the National Crime Prevention Council, McGruff is undeniably a corporate entity, however he is one that was made with a goal of helping people.
McGruff is usually portrayed as a lovely Bloodhound dressed in a very detective-looking trench coat. His catch phrase is that he wants people to help him “take a bite out of crime”. Read More